Project Title
Jurassic World Evolution 3
Project Synopsis
Building on the success of the first two titles, the Jurassic World Evolution 3 brand evolves to celebrate juvenile dinosaurs and the creation of expansive prehistoric parks, reinforcing the player’s role as park manager.
Project Client
Frontier Developments, Universal Pictures
Project Contribution
Brand Identity, Logo Design, Brand Guidelines, Asset Templates, In-Game Branding
As an established and much-loved IP, the logo didn’t need reinventing. Rather, I created a bold, custom “3” that feels authentic to the original typeface while adding enough intrigue to clearly differentiate it from previous titles.
Unlike the first two titles, which were rooted in in-game UI, this approach drew inspiration from national park maps and guides - resulting in a brand that feels appropriate for players stepping into the role of park manager, while reinforcing the emphasis on natural environments and diverse biomes.
I also produced the branding for the in-game fictional organization DIN (Dinosaur Integration Network), whose mission is to support coexistence between humans and dinosaurs. In JWE3, players assume the role of Park Manager working on behalf of DIN.
The DIN brand also extended beyond the game, playing a central role in a fully immersive Secret Cinema experience that invited audiences into The Centre of Evolution - a fictional facility created by DIN.
